# SHAKEN/STIR Onboarding in the Twilio Console

## Deliver a trusted impression on the called party's phone

In a few clicks in the Console, you can enable SHAKEN/STIR on your outgoing calls that deliver a trust indicator on the called party's phone.

> \[!NOTE]
>
> You are considered a **direct** customer if your employees are responsible for making the calls. This includes BPOs.
>
> You are considered an **ISV** (independent software vendor) if your customers are responsible for making the calls using your product.
>
> For ISVs, there is a [REST API](/docs/voice/trusted-calling-with-shakenstir/shakenstir-onboarding#shakenstir-onboarding-with-the-trust-hub-rest-api) available to allow you to pass your customer's business information directly to Twilio to get vetted so your customers can also get highest attestation under SHAKEN/STIR.

### Directions for **Direct Customers with no Subaccounts**

![SHAKEN/STIR onboarding for direct customers with steps: Parent Account, Primary Business Profile, Trust Product, Attestation Level.](https://docs-resources.prod.twilio.com/60d5622453fbedb6a354759f0ea76e4f19b4eb7209b43d0e1ed2972a8b0f15b3.png)

1. [Create a **Primary Business Profile**](https://www.twilio.com/console/trust-hub/customer-profiles) in your Parent Account in the Trust Hub part of the Console and submit for vetting.
2. Assign phone number(s) in your account to your Primary Business Profile. This associates a single identity with the phone number(s).
3. [Create a SHAKEN/STIR Trust Product](https://www.twilio.com/console/trust-hub/shaken-stir) in the Trust Hub and submit for vetting.
4. Assign phone numbers already assigned to your Primary Business Profile identity to the SHAKEN/STIR Trust Product.

### Directions for **Direct Customers using Subaccounts**

![SHAKEN/STIR onboarding flow for ISVs with subaccounts, showing business profiles and attestation levels.](https://docs-resources.prod.twilio.com/eae01798aabbb26a5c514398be85a2e498afa643abed028d34ad6d329f2acb0a.png)

1. [Create a **Primary Business Profile**](https://www.twilio.com/console/trust-hub/customer-profiles) in your **Parent Account** in the Trust Hub part of the Console and submit for vetting.
2. Create a **Secondary Business Profile** under your **Subaccount** and submit for vetting (this would be same information as your Primary since you are a direct customer)
3. Assign phone number(s) from your **Subaccount** to its **Secondary Business Profile**. This associates a single identity with the phone number(s).
4. [Create a SHAKEN/STIR Trust Product](https://www.twilio.com/console/trust-hub/shaken-stir) for each **Secondary Business Profile** in the Trust Hub and submit for vetting.

   * Make sure the appropriate Subaccount is shown in the top left corner of the Console.
5. Assign phone numbers in Subaccount already assigned to your **Secondary Business Profile** to the SHAKEN/STIR Trust Product

### Directions for **ISVs/Resellers with a Single, Top-Level Project** \[#directions-for-2]

![SHAKEN/STIR onboarding flow for ISVs with primary and secondary business profiles leading to trust products.](https://docs-resources.prod.twilio.com/cf0da8292dc5e96baadc5d5abe9c34939eb487fcb4671604c91ed1d1fbc3b14f.png)

1. [Create a **Primary Business Profile**](https://www.twilio.com/console/trust-hub/customer-profiles) in your **Parent Account** in the Trust Hub part of the Console and submit for vetting.
2. Create a **Secondary Business Profile** under the **Primary Business Profile** and submit for vetting.
3. Assign phone number(s) from your **Parent Account** to the **Secondary Business Profile**. This associates a single identity with the phone number(s).
4. [Create a SHAKEN/STIR Trust Product](https://www.twilio.com/console/trust-hub/shaken-stir) for each **Secondary Business Profile** in the Trust Hub and submit for vetting.
5. Assign phone numbers already assigned to your **Secondary Business Profile** to the SHAKEN/STIR Trust Product

### Directions for **ISVs/Resellers using Subaccounts** \[#directions-for-3]

![SHAKEN/STIR onboarding flow for ISVs with subaccounts, showing business profiles and attestation levels.](https://docs-resources.prod.twilio.com/eae01798aabbb26a5c514398be85a2e498afa643abed028d34ad6d329f2acb0a.png)

1. [Create a **Primary Business Profile**](https://www.twilio.com/console/trust-hub/customer-profiles) in your **Parent Account** in the Trust Hub part of the Console and submit for vetting.
2. Create a **Secondary Business Profile** under your **Customer** **Subaccount** and submit for vetting.
3. Assign phone number(s) from your **Customer Subaccount** to its **Secondary Business Profile**. This associates a single identity with the phone number(s).
4. [Create a SHAKEN/STIR Trust Product](https://www.twilio.com/console/trust-hub/shaken-stir) for each **Secondary Business Profile** in the Trust Hub and submit for vetting.

   * Make sure the appropriate Subaccount is shown in the top left corner of the Console.
5. Assign phone numbers already assigned to your **Secondary Business Profile** to the SHAKEN/STIR Trust Product

That's it. No coding required.

Learn more about Business Profiles and other Trust Products in the [Trust Hub Docs](/docs/trust-hub).

> \[!NOTE]
>
> Twilio's Compliance operations team is responsible for vetting the Business Profile and the SHAKEN/STIR Trust Product. The time to vet can be between 24 to 48 hours.

> \[!NOTE]
>
> Today, Twilio is signing all US calls with the appropriate attestation in order to meet our obligations per the TRACED ACT.