# Use Cases Overview

Use Cases are pre-built Segment setup guides tailored to common business goals.

Use Cases eliminate guesswork with a structured approach to onboarding, helping you configure Segment correctly and align its features to your business objectives.

> \[!NOTE]
>
> You can onboard to Segment with a Use Case if you're a new Business Tier customer or haven't yet connected a source and destination.

## Onboard to Segment with Use Cases

[Choosing a Use Case](/docs/segment/getting-started/use-cases/guide)

Not sure where to start? Read through Segment's Choosing a Use Case guide, which breaks down the available business goals and their associated use cases.

[Step-by-Step Use Cases Setup Guide](/docs/segment/getting-started/use-cases/setup)

Follow the steps in the Use Cases Setup guide to get up and running with Segment.

[Use Cases Reference](/docs/segment/getting-started/use-cases/reference)

Looking for something more technical? View the Use Cases Reference, which lists the tracking events, connections, and destinations Segment recommends for each use case.

## Take the next step

Explore the following core Segment features, all of which power Use Cases.

[Connections](/docs/segment/connections/)

Collect event data from your mobile apps, websites, and servers.

[Destinations](/docs/segment/connections/destinations)

Forward your data to the business tools and apps your business uses.

[Unify](/docs/segment/unify)

Track user interactions, resolve their identities, and explore Profiles.

[Engage](/docs/segment/engage)

Build, enrich, and activate audiences with Segment's personalization platform.