# PersistIQ Destination

## Destination Info

* Accepts [Identify](/docs/segment/connections/spec/identify) calls.
* Refer to it as **PersistIQ** in the [Integrations object.](/docs/segment/guides/filtering-data/#filtering-with-the-integrations-object)
* This integration is **partner owned.** Please reach out to the partner's support for any issues.

[PersistIQ](https://www.persistiq.com/?utm_source=segmentio\&utm_medium=docs\&utm_campaign=partners) is the easiest sales engagement software to use. Sales teams use PersistIQ to connect with more prospects using targeted emails, calls, and tasks.

This destination is maintained by PersistIQ. For any issues with the destination, [contact the PersistIQ Support team](mailto:support@persistiq.com).

## Getting Started

1. From the Segment web app, click **Catalog**.
2. Search for "PersistIQ" in the Catalog, select it, and choose which of your sources to connect the destination to.
3. Enter the "API Key" into your Segment Settings UI which you can find at the bottom of your [PersistIQ Integrations page](https://persistiq.com/app#/integrations).

## Identify

If you're not familiar with the Segment Specs, take a look to understand what the [Identify method](/docs/segment/connections/spec/identify/) does. An example call would look like:

```text
analytics.identify('userId123', {
  email: 'john.doe@example.com'
});
```

You can pass in an `email` and `unsubscribed` (with a value of true) in an `identify` call. If the email address matches an email present in PersistIQ, that prospect will be marked as opted out. Here is an example of how to do that:

```text
analytics.identify('userId123', {
  email: 'john.doe@example.com',
  unsubscribed: true
});
```

## Engage

You can send computed traits and audiences generated using [Engage](/docs/segment/engage) to this destination as a **user property**. To learn more about Engage, schedule a [demo](https://segment.com/contact/demo).

For user-property destinations, an [identify](/docs/segment/connections/spec/identify/) call is sent to the destination for each user being added and removed. The property name is the snake\_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property `order_completed_last_30days: true`. When the user no longer satisfies this condition (for example, it's been more than 30 days since their last order), Engage sets that value to `false`.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

> \[!NOTE]
>
> Real-time audience syncs to PersistIQ  may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.

## Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

| Field   | Description                                                                                                   | Required | Type   |
| ------- | ------------------------------------------------------------------------------------------------------------- | -------- | ------ |
| API Key | Click your initials in the bottom left of the page, click Integrations, and scroll to the bottom of the page. | Yes      | string |