# Reddit Audiences

## Destination Info

* Accepts [Page](/docs/segment/connections/spec/page), [Alias](/docs/segment/connections/spec/alias), [Group](/docs/segment/connections/spec/group), [Identify](/docs/segment/connections/spec/identify), [Track](/docs/segment/connections/spec/track) calls.
* Refer to it as **Reddit Audiences** in the [Integrations object.](/docs/segment/guides/filtering-data/#filtering-with-the-integrations-object)
* This integration is **partner owned.** Please reach out to the partner's support for any issues.

The Reddit Audiences destination allows advertisers to send Engage audiences from Segment to Reddit to use as [Custom Audiences](https://business.reddithelp.com/s/article/custom-audiences?utm_source=segmentio\&utm_medium=docs\&utm_campaign=partners), which can be used for Reddit Ads features like audience targeting, retargeting, creating lookalike audiences, and engagement retargeting.

This destination is maintained by Reddit. For any issues with the destination, [contact their Support team](mailto:adsapi-partner-support@reddit.com).

## Reddit Requirements

* **Create a Reddit Ads account.** Find your ad account ID in [Accounts](https://ads.reddit.com/accounts).

## Connect Reddit Ads to your workspace

## Getting started

1. In your Segment workspace, click **Engage** in the left navigation bar, then select your space.
2. Click **Engage Settings** and select the **Destinations** tab.
3. Search for `Reddit Audiences`.
4. Click **Add Destination**.
5. Confirm the source. By default, this is the source connected to the Enage Space to which you're adding the destination.
6. In the **Settings** tab, click **Connect to Reddit Audiences** and authenticate the connection between Segment and Reddit.
7. Provide your ad account ID for **Ad Account ID**.
8. Toggle **Enable Destination** on and click **Save Changes**.
9. Add a **Sync Audience** Mapping using the Mapping tab in the *Reddit Audiences* destination you just created, and enable the Mapping.
10. Navigate to the engage space that contains the audience, and select it in the **Audiences** tab.
11. Click **Add Destination**.

> \[!NOTE]
>
> Segment automatically hashes the `email`, `iOS Ad ID`, and `Android Ad ID` fields before sending audiences to Reddit.

## Destination Settings

| Field         | Description                                                             | Required | Type   |
| ------------- | ----------------------------------------------------------------------- | -------- | ------ |
| Ad Account ID | Unique identifier of an ad account. This can be found in the Reddit UI. | Yes      | string |

## Available Actions

Build your own Mappings. Combine supported [triggers](/docs/segment/connections/destinations/actions/#components-of-a-destination-action) with the following Reddit Audiences-supported actions:

> \[!NOTE]
>
> Individual destination instances have support a maximum of 50 mappings.

* [Sync Audience](#sync-audience-2)

### Sync Audience

Sync users to Reddit

Sync Audience is a **Cloud** action. The default Trigger is `type = "identify" or type = "track"`

| Field                    | Description                                                                                                          | Required | Type    |
| ------------------------ | -------------------------------------------------------------------------------------------------------------------- | -------- | ------- |
| Audience Computation Key | Segment's friendly name for the Audience                                                                             | Yes      | STRING  |
| Audience ID              | Unique Audience Identifier returned by the createAudience() function call.                                           | Yes      | STRING  |
| Email address            | The user's email address                                                                                             | No       | STRING  |
| iOS Ad ID                | iOS Ad ID                                                                                                            | No       | STRING  |
| Android Ad ID            | Android Ad ID                                                                                                        | No       | STRING  |
| Batch events             | When enabled, the action will batch events before sending them to Reddit. In most cases, batching should be enabled. | No       | BOOLEAN |

## Engage

You can send computed traits and audiences generated using [Engage](/docs/segment/engage) to this destination as a **user property**. To learn more about Engage, schedule a [demo](https://segment.com/contact/demo).

For user-property destinations, an [identify](/docs/segment/connections/spec/identify/) call is sent to the destination for each user being added and removed. The property name is the snake\_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property `order_completed_last_30days: true`. When the user no longer satisfies this condition (for example, it's been more than 30 days since their last order), Engage sets that value to `false`.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

> \[!NOTE]
>
> Real-time audience syncs to Reddit Audiences may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.

## Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

| Field         | Description                                                             | Required | Type   |
| ------------- | ----------------------------------------------------------------------- | -------- | ------ |
| Ad Account ID | Unique identifier of an ad account. This can be found in the Reddit UI. | Yes      | string |