# 60732: Display name, logo, or call reason does not adhere to the Branded Calling guidelines

Log Type: TWILIO

Log Level: ERROR

## Description

The provided display name, logo, or call reason does not adhere to the Branded Calling guidelines.

### Possible causes

Possible issues with the submission include:

1. Typo or special characters in the display name
2. Use of personal names instead of the official business/brand name
3. Excessive punctuation or phone numbers in the display name
4. Inclusion of spam, ads, or web links in the display name or call reason
5. Logo non-compliant or unrelated to the business/display name
6. Presence of personally identifiable information (PII)

### Possible solutions

Kindly review the error message and contact Twilio Support with the corrected information to complete the branding process for the affected number.