# 60704: Phone number not branded by Twilio

Log Type: APPLICATION

Log Level: ERROR

## Description

The origination number (`From`) used was not found as a valid branded phone number

### Possible causes

* The origination number does not belong to the account
* The origination number is incorrect
* The origination number is not correctly branded, or linked to a business/brand
* The origination number is linked to a deactivated business/brand
* The origination number is linked to a business/brand that's not vetted, or the vetting was rejected

### Possible solutions

* Make sure the origination number belongs to the account and is in the correct E.164 format
* Make sure the origination number is correctly linked to a business/brand, that's vetting-approved, and that's active