# 50529: Content variables are too long

Log Type: TWILIO

Log Level: ERROR

## Description

Allowed total length for message content variables is sum of key, value and JSON-specific characters' lengths.

### Possible causes

Either too many variables are defined (max 100 in total), or too long keys (max 16 characters per variable), or too long values (max 256 characters per variable).

### Possible solutions

Follow the length limitations:

* variables: 100 in total;
* key: 16 characters per variable;
* value: 256 characters per variable.