# 30962: Campaign rejected: deceptive marketing practices detected

Log Type: APPLICATION

Log Level: ERROR

## Description

Your A2P 10DLC campaign was rejected because it contains deceptive marketing practices. Campaign reviewers identified content that uses misleading claims, fabricated urgency, bait-and-switch tactics, false endorsements, or other deceptive techniques designed to manipulate consumers. These practices violate carrier messaging policies and may also violate FTC regulations governing commercial communications.

### Possible causes

* **Misleading or unsubstantiated claims:** Campaign content makes false health claims, exaggerated product benefits, fake testimonials, or guarantees that cannot be verified.
* **Fabricated urgency or scarcity:** Sample messages use artificial countdown timers, fake limited-time offers, or false scarcity claims ("Only 2 left!") to pressure consumers into immediate action.
* **Bait-and-switch tactics:** The campaign advertises one product, price, or offer but the linked website delivers a different product, higher price, or unrelated content.
* **False endorsements or affiliations:** Campaign content falsely claims endorsement by celebrities, government agencies, or well-known brands without authorization.

### Possible solutions

* The rejected campaign is **not eligible for resubmission**. The campaign was identified as using deceptive marketing practices that violate A2P 10DLC messaging policies.
* Ensure all marketing claims in your campaigns are truthful, substantiated, and comply with FTC guidelines before registering a new campaign.
* If you believe this rejection was made in error, [contact support](https://support.twilio.com).

### Additional resources

* [A2P 10DLC Registration Guide](/docs/messaging/compliance/a2p-10dlc)
* [Campaign Registration Best Practices](https://help.twilio.com/hc/en-us/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)