# 30955: Campaign rejected: alcohol promotion content detected

Log Type: APPLICATION

Log Level: ERROR

## Description

Your A2P 10DLC campaign was rejected because it contains alcohol promotion content that violates CTIA SHAFT guidelines. The CTIA restricts alcohol-related messaging campaigns unless strict compliance requirements are met, including robust age-gating mechanisms and adherence to applicable federal and state regulations. Campaigns that promote alcohol sales, consumption, or marketing without meeting these requirements are prohibited.

### Possible causes

* **Direct alcohol promotion without compliance:** The campaign promotes alcohol sales, deals, or consumption without demonstrating compliance with CTIA age-gating and regulatory requirements.
* **Missing or insufficient age verification:** The campaign's linked website or opt-in flow does not include a compliant age verification mechanism to confirm recipients are of legal drinking age.
* **Non-compliant marketing content:** Campaign sample messages or descriptions contain alcohol marketing that does not meet industry self-regulatory standards.

### Possible solutions

* The rejected campaign is **not eligible for resubmission**. Alcohol content is a restricted category under CTIA SHAFT guidelines and requires strict compliance measures that were not met.
* If you are a legitimate alcohol brand or retailer, ensure your website implements robust 21+ age-gate verification and that your campaign registration clearly demonstrates compliance before registering a new campaign.
* If you believe this rejection was made in error, [contact support](https://support.twilio.com).

### Additional resources

* [A2P 10DLC Registration Guide](/docs/messaging/compliance/a2p-10dlc)
* [Campaign Registration Best Practices](https://help.twilio.com/hc/en-us/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)