# 30953: Campaign rejected: sex or adult content violation detected

Log Type: APPLICATION

Log Level: ERROR

## Description

Your A2P 10DLC campaign was rejected because it contains sex or adult content that violates CTIA SHAFT guidelines. The Cellular Telecommunications Industry Association (CTIA) prohibits sexual, pornographic, or adult-oriented content in A2P messaging campaigns. This restriction applies to campaign descriptions, sample messages, website content, and any linked URLs.

### Possible causes

* **Explicit or suggestive content in campaign fields:** Campaign description, sample messages, or use case details contain sexually explicit, suggestive, or adult-oriented language.
* **Adult content on linked website or landing page:** The website URL provided in the campaign registration hosts or links to pornographic, escort, dating, or adult entertainment content.
* **Promotion of adult products or services:** The campaign promotes adult products, services, or content that falls under the CTIA sex/adult content prohibition.

### Possible solutions

* The rejected campaign is **not eligible for resubmission**. Sex and adult content is a prohibited content category under CTIA SHAFT guidelines and cannot be sent via A2P 10DLC messaging.
* Review the [CTIA Messaging Principles and Best Practices](https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-principles-and-best-practices) for full details on prohibited content categories.
* If you believe this rejection was made in error, [contact support](https://support.twilio.com).

### Additional resources

* [A2P 10DLC Registration Guide](/docs/messaging/compliance/a2p-10dlc)
* [Campaign Registration Best Practices](https://help.twilio.com/hc/en-us/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)