# 30951: Campaign rejected: Third-party lead generation or MLM content detected

Log Type: APPLICATION

Log Level: ERROR

## Description

Your A2P 10DLC campaign was rejected because it contains third-party lead generation or multi-level marketing (MLM) content. Carrier policies prohibit A2P messaging campaigns that involve generating leads for third-party businesses or promoting MLM/network marketing opportunities via SMS/MMS. These use cases are prohibited due to consent chain issues, high complaint rates, and the deceptive nature frequently associated with these messaging patterns.

### Possible causes

* **Third-party lead generation:** The campaign collects consumer information (phone numbers, personal details) to sell or distribute to other businesses as sales leads.
* **MLM or network marketing recruitment:** The campaign promotes multi-level marketing, network marketing, or direct sales recruitment opportunities via messaging.
* **Affiliate lead capture:** The campaign operates as an affiliate or intermediary, capturing consumer interest for products or services offered by unrelated third parties.
* **Shared or resold consent:** The campaign uses consumer consent obtained for one purpose to send messages on behalf of different, unrelated businesses.

### Possible solutions

* The rejected campaign is **not eligible for resubmission**. A2P 10DLC campaigns involving third-party lead generation or MLM content are prohibited under carrier guidelines.
* Ensure that messaging consent is specific to your brand and use case. Consent obtained for one business cannot be transferred to or shared with another entity.
* If you believe this rejection was made in error, [contact support](https://support.twilio.com).

### Additional resources

* [A2P 10DLC Registration Guide](/docs/messaging/compliance/a2p-10dlc)
* [Campaign Registration Best Practices](https://help.twilio.com/hc/en-us/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)