# 30930: Campaign rejected: Campaign limit exceeded. A brand may have a maximum of 100 campaigns

Log Type: APPLICATION

Log Level: ERROR

## Description

Your A2P 10DLC campaign registration was rejected because the brand associated with this campaign has already reached the maximum limit of 100 campaigns. The Campaign Registry (TCR) enforces a limit of 100 active campaigns per brand. This limit exists to prevent abuse and ensure that brands maintain a manageable and legitimate set of campaign registrations.

### Possible causes

* **Brand has 100 active campaigns:** The brand associated with this campaign already has 100 registered campaigns, which is the maximum allowed by TCR.
* **Unused campaigns not cleaned up:** Previously registered campaigns that are no longer in use have not been deactivated or removed, consuming the available campaign slots.
* **Duplicate or redundant campaigns:** Multiple campaigns were registered for similar use cases that could have been consolidated.

### Possible solutions

* **Review existing campaigns** in your Twilio Console and identify any that are no longer needed or active. Deregister unused campaigns to free up capacity.
* **Consolidate similar campaigns** where possible. If multiple campaigns serve the same use case and brand, consider merging them into fewer campaigns.
* **Deregister inactive campaigns** before attempting to register new ones. You can manage campaign registrations through the Twilio Console or API.
* **Contact support** if you need assistance reviewing or managing your campaign registrations: [Twilio Support](https://support.twilio.com).

### Additional resources

* [A2P 10DLC Registration Guide](/docs/messaging/compliance/a2p-10dlc)
* [Campaign Registration Best Practices](https://help.twilio.com/hc/en-us/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)