# 30928: Campaign rejected: Social influencer or public figure communications are not permitted as a campaign use case

Log Type: APPLICATION

Log Level: ERROR

## Description

Your A2P 10DLC campaign was rejected because the declared use case involves communications solely for a social media influencer or public figure. A2P 10DLC campaigns are intended for business-to-consumer (B2C) messaging by registered businesses. Campaigns whose sole purpose is enabling a social media influencer or public figure to communicate with followers don't qualify as a valid A2P business use case under current carrier policies.

### Possible causes

* **Use case describes influencer outreach:** The campaign description indicates that the primary purpose is for a social media influencer or public figure to send messages to their audience or followers.
* **No underlying business entity:** The campaign is registered under a personal brand or individual personality rather than a business entity with a legitimate B2C messaging use case.
* **Sample messages indicate fan communications:** The sample messages provided describe content typical of influencer-to-follower communications (for example, promotional shoutouts, personal updates) rather than standard business messaging.

### Possible solutions

* **Register as a business entity** if the influencer or public figure operates a legitimate business (for example, an e-commerce store, subscription service, or event business) and reframe the campaign around that business use case.
* **Select an appropriate use case** that reflects the actual business purpose of the messaging, such as marketing, customer care, or account notifications, rather than describing it as influencer communications.
* **Provide business context** in the campaign description that demonstrates a legitimate B2C relationship beyond influencer-follower interactions.
* **Contact support** if you have questions about eligible use cases: [Twilio Support](https://support.twilio.com).

### Additional resources

* [A2P 10DLC Registration Guide](/docs/messaging/compliance/a2p-10dlc)
* [Campaign Registration Best Practices](https://help.twilio.com/hc/en-us/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)