# 30925: Campaign rejected: Opt-in checkbox is missing or pre-selected, consent must be actively given

Log Type: APPLICATION

Log Level: ERROR

## Description

Your A2P 10DLC campaign was rejected because the opt-in mechanism you provided either doesn't include a checkbox for the consumer to actively grant consent, or the checkbox is pre-selected (pre-checked) by default. TCPA regulations and carrier policies require that consumers take an affirmative action to opt in to receiving messages. A pre-selected checkbox does not constitute valid express consent.

### Possible causes

* **No checkbox present:** The opt-in form or flow does not include a checkbox or equivalent mechanism for the consumer to actively grant messaging consent.
* **Pre-selected checkbox:** The consent checkbox is checked by default, which does not meet the requirement for affirmative consumer action.
* **Checkbox is for general terms only:** The form has a checkbox for Terms of Service or Privacy Policy acceptance, but no separate checkbox specifically for SMS/messaging consent.
* **Consent bundled into submit button:** Messaging consent is implied through form submission rather than an explicit, separate opt-in action.

### Possible solutions

* **Add an unchecked checkbox** specifically for SMS/messaging consent that the consumer must actively select before submitting.
* **Ensure the checkbox is unchecked by default** so the consumer must take affirmative action to opt in.
* **Separate messaging consent** from other terms: Do not bundle SMS opt-in with general Terms of Service or Privacy Policy acceptance.
* **Provide updated screenshots** showing the unchecked checkbox in your opt-in flow when resubmitting the campaign.
* **Consult the registration guide:** [A2P 10DLC Campaign Registration Best Practices](https://help.twilio.com/hc/en-us/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)
* **Contact support** if you believe this rejection is incorrect: [Twilio Support](https://support.twilio.com).

### Additional resources

* [A2P 10DLC Registration Guide](/docs/messaging/compliance/a2p-10dlc)
* [Campaign Registration Best Practices](https://help.twilio.com/hc/en-us/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)