# 30912: Campaign rejected: personal or peer-to-peer (P2P) use case detected. A2P 10DLC is for application-to-person messaging only

Log Type: APPLICATION

Log Level: ERROR

## Description

Your A2P 10DLC campaign was rejected because the described use case appears to be personal or peer-to-peer (P2P) messaging rather than application-to-person (A2P) messaging. A2P 10DLC campaigns are designed for businesses sending messages to customers through an application, not for individual or personal communications between people.

### Possible causes

* **Personal messaging use case:** The campaign description indicates messages will be sent for personal or individual communication rather than business purposes.
* **P2P messaging pattern:** The described message flow resembles person-to-person conversation rather than automated or application-driven messaging.
* **No clear business purpose:** The campaign registration doesn't describe a clear business use case or application that generates the messages.

### Possible solutions

* **Clarify your business use case:** Resubmit with a clear description of how your application or business system generates and sends messages to customers.
* **Describe the application component:** Explain what software, platform, or system triggers the messages. A2P messaging requires an application layer between the business and the message recipient.
* **Use an appropriate messaging product:** If your use case is genuinely personal or P2P, consider using a different Twilio messaging product that supports conversational messaging.
* **Review A2P 10DLC guidelines:** Visit the [A2P 10DLC Campaign Registration Guide](/docs/messaging/compliance/a2p-10dlc) to understand eligible use cases.
* **Contact support:** If you believe this rejection is incorrect, [contact support](https://support.twilio.com).