# 30893: Campaign vetting rejection - Inconsistency between Sample Message and Use-case

Log Type: APPLICATION

Log Level: ERROR

## Description

The campaign submission has been reviewed and rejected due to inconsistencies between the sample message and the intended use-case of the campaign.

### Possible causes

* Sample messages are missing, unclear, or their content does not match the campaign's use-case.
* Invalid content within the sample messages.

### Possible solutions

* Verify that the sample messages are accurate, detailed, and reflective of the actual messages to be sent under the campaign.
* Indicate templated fields within sample messages using brackets.
* At least one of the sample messages should include your business name and opt-out message.
* Ensure at least two sample messages are provided.
* Ensure that the use-case and campaign description align with each other.

Once you have made a change to address the issue, please resubmit the campaign for review.

Additional help resources

* [A2P 10DLC campaign approval best practices](https://support.twilio.com/hc/en-us/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)