# 30792: Brand Registration Failure: General error

Log Type: APPLICATION

Log Level: ERROR

## Description

This error means Twilio encountered a general system error while processing a brand registration request. Check the Brand Overview page in Console or the `errors[]` field on the `BrandRegistration` resource for a more specific failure reason when one is available.

### Possible causes

* Twilio hit a general processing failure while handling the brand registration request.
* The registration workflow may have stopped before Twilio could return a more specific validation error. This is an inference from the general error wording and the neighboring temporary system error entry.

### Possible solutions

* Retry the request after a short delay. A similar brand registration system error recommends trying again after 30 seconds.
* Check the Brand Overview page in Console. If the Brand registration status is `FAILED`, review the `errors[]` fields to find the specific issue before resubmitting.
* If the Brand is `SUSPENDED` or you still cannot resolve the error, contact Twilio Support.

#### Additional resources

* [Troubleshooting A2P 10DLC Registrations](/docs/messaging/compliance/a2p-10dlc/troubleshooting-a2p-brands)
* [Direct Standard and Low-Volume Standard Registration Guide](/docs/messaging/compliance/a2p-10dlc/direct-standard-onboarding)
* [A2P 10DLC Brand Approval Best Practices](https://help.twilio.com/articles/4405758341659-A2P-10DLC-Brand-Approval-Best-Practices)