# 30703: Brand Registration Failure: Duplicate record detected

Log Type: APPLICATION

Log Level: ERROR

## Description

Brand registration failed due to duplicate record detection. Following attributes are expected to be unique for each brand and can fail with this duplication check.

* Mobile phone number
* Business registration identifier
* Business legal name
* Authorised representative's phone number
* Email address
* Website
* Stock symbol (applicable only for public entities)

### Possible causes

* The mobile phone number provided in the brand registration request has already been used to register a US A2P Brand with TCR.
* An existing brand is using the provided business identification type and number.
* An existing brand is using the provided business legal name.
* Authorised representative's phone number provided for brand registration has already been registered. Please retry with a different phone number.
* Email address provided for brand registration has already been registered with another brand. Please try again with a different email address.
* Website provided for brand registration has already been registered. Please try again with a different website url.
* Business name provided for brand registration has already been registered. Business names are expected to be unique across all brands.
* Stock symbol provided for brand registration has already been registered

### Possible solutions

Depending on the fields you may have received in the error message, please refer to the following solutions:

* Use a unique US mobile phone number for the registration.
* Use a unique business registration identifier for successful registration.
* Use a unique business name.
* Use a unique authorized representative.
* Use a unique email address.
* Use a unique website address.
* Use a unique business name.
* Use a unique stock symbol.

Additional help resources

* [Troubleshooting US A2P Brand registration failures](/docs/messaging/compliance/a2p-10dlc/troubleshooting-a2p-brands)