# 30701: Brand Registration Failure: Invalid input parameters

Log Type: APPLICATION

Log Level: ERROR

## Description

Brand registration request contained one or more invalid inputs.

### Possible causes

The fields provided in the error message failed validations. Most string parameters are subject to min and/or max length validations. Some parameters are subject to additional country-specific validation rules, including business\_registration\_number, state, and postal\_code. Please refer to the following table for validation details.

#### Validation Rules

| Property                       | Description                                                                                               | Validation                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
| ------------------------------ | --------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| friendly\_name                 | Brand/Marketing/DBA name of the business                                                                  | Max length 255                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| business\_name                 | The legal name of the business                                                                            | Max length 255                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| business\_registration\_number | Tax ID of the business                                                                                    | Max length 21                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| first\_name                    | First name of business contact                                                                            | Max length 100                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| last\_name                     | Last name of business contact                                                                             | Max length 100                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| phone\_number                  | The support contact telephone in e.164 format. E.g. +12023339999                                          | Max length 20                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| mobile\_phone\_number          | Valid wireless telephone in e.164 format. E.g. +12023339999.                                              | Max length 20                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| street                         | Street name and house number. E.g. 1000 Sunset Hill Road                                                  | Max length 100                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| city                           | City name                                                                                                 | Max length 100                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| region                         | State, region or province. For the United States, please use 2 character codes. E.g. 'CA' for California. | Max length 20                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| postal\_code                   | Zipcode or postal code. E.g. 21012                                                                        | Max length 10                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| iso\_country                   | 2 letter ISO-2 country code. E.g. US, CA Length 2                                                         |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |
| email                          | The email address of support contact                                                                      | Max length 100                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| stock\_ticker                  | The stock symbol of the brand                                                                             | Max length 10                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| stock\_exchange                | The stock exchange of the brand                                                                           | Enumerated values: "NONE", "NASDAQ", "NYSE", "AMEX", "AMX", "ASX", "B3", "BME", "BSE", "FRA", "ICEX", "JPX", "JSE", "KRX", "LON", "NSE", "OMX", "SEHK", "SGX", "SSE", "STO", "SWX", "SZSE", "TSX", "TWSE", "VSE", "OTHER"                                                                                                                                                                                                                                                               |
| website\_url                   | The website/online presence of the business                                                               | Max length 100                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| business\_industry             | The segment in which the business operates in                                                             | Enumerated values: "AUTOMOTIVE", "AGRICULTURE", "BANKING", "CONSUMER", "EDUCATION", "ENGINEERING", "ENERGY", "OIL\_AND\_GAS", "FAST\_MOVING\_CONSUMER\_GOODS", "FINANCIAL", "FINTECH", "FOOD\_AND\_BEVERAGE", "GOVERNMENT", "HEALTHCARE", "HOSPITALITY", "INSURANCE", "LEGAL", "MANUFACTURING", "MEDIA", "ONLINE", "RAW\_MATERIALS", "REAL\_ESTATE", "RELIGION", "RETAIL", "JEWELRY", "TECHNOLOGY", "TELECOMMUNICATIONS", "TRANSPORTATION", "TRAVEL", "ELECTRONICS", "NOT\_FOR\_PROFIT" |

### Possible solutions

Please check your inputs for the fields in the error message and confirm that they meet the validations listed in possible causes.

Additional help resources

* [Troubleshooting US A2P Brand registration failures](/docs/messaging/compliance/a2p-10dlc/troubleshooting-a2p-brands)