# 30525: Toll Free verification rejection - Public URL shorteners not allowed

Log Type: APPLICATION

Log Level: ERROR

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

Your sample message content includes URLs from public URL shortening services such as:

* bit.ly
* goo.gl
* t.co
* tinyurl.com
* Other generic URL shorteners

These services obscure the destination and don't reflect your brand identity.

### Possible solutions

* Replace public URL shorteners with branded, custom domain URLs
* Set up your own URL shortening service with a custom domain
* Use Twilio's [Link Shortening](https://help.twilio.com/articles/1260804572090-How-can-I-send-shortened-URLs-links-in-my-messages) feature to programmatically shorten links using your own branded domain
* Update your sample message with the full, branded URL or a properly branded shortened URL
* Ensure all URLs in your messaging clearly identify your business

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)