# 30519: Toll Free verification rejection - Privacy policy required for personal data collection

Log Type: APPLICATION

Log Level: ERROR

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

Your business collects personal data but:

* No privacy policy was provided in your submission
* The privacy policy URL was invalid or inaccessible
* The policy does not explain how personal data is handled
* Required privacy disclosures are missing

### Possible solutions

* Create and publish a comprehensive privacy policy on your website
* Ensure your privacy policy includes:

  * How personal data is collected, stored, and used
  * Data protection measures and sharing policies
  * Compliance with applicable privacy regulations
  * Information specific to messaging practices
* Submit a valid, accessible URL to your privacy policy
* Make sure the policy is publicly viewable without login requirements

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)