# 30513: Toll Free verification rejection - Opt-in not sufficient: Language Unclear

Log Type: APPLICATION

Log Level: ERROR

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

The opt-in language in your submission is insufficient because:

* It lacks clear language requesting consent for messaging
* SMS or text messaging isn't explicitly mentioned
* Consent language is hidden in terms of service or privacy policy
* The language doesn't clearly indicate what the user is agreeing to receive

### Possible solutions

* Add explicit language to your opt-in form that clearly requests consent for SMS messaging
* Separate messaging consent from other agreements (privacy policy, terms of service)
* Use clear statements like "I agree to receive text messages from \[Business Name]"
* Ensure consent language is prominently displayed, not hidden or in small print
* Describe the types of messages users will receive (e.g., promotions, account alerts)

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)