# 30507: Toll Free verification rejection - Opt-in does not match use case

Log Type: APPLICATION

Log Level: ERROR

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

There is a mismatch between the opt-in language or method and the use case described in your submission. Examples include:

* Opt-in text indicates consent for promotional messages, but the use case is for informational messages
* Consent language doesn't specifically cover the message types described in your use case
* The opt-in method is inappropriate for the described messaging purpose

### Possible solutions

* Ensure your opt-in explicitly matches the use case described in your submission
* Update the opt-in text to specifically reference the intended message types
* For informational messages: "I agree to receive account updates and notifications"
* For promotional messages: "I agree to receive marketing messages and special offers"
* Align all aspects of your submission with the actual messaging purpose

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)