# 30506: Toll Free verification rejection - Opt-ins must clearly reflect end business

Log Type: APPLICATION

Log Level: ERROR

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

For submissions by Independent Software Vendors (ISVs) or platform providers, the opt-in examples provided:

* Display the ISV's branding instead of the end business
* Don't clearly identify which business the user is consenting to receive messages from
* Fail to establish a direct relationship between the end user and the business sending messages

### Possible solutions

* Submit opt-in examples showing the end business's branding and language
* Ensure opt-in text explicitly indicates that users are consenting to receive messages from the specific end business
* Remove or minimize ISV/platform branding that might confuse the consent relationship
* Make it clear which business will be sending messages to users

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)