# 30505: Toll Free verification rejection - Opt-in must be optional, not required

Log Type: APPLICATION

Log Level: ERROR

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

Your opt-in process requires users to consent to receiving messages as a condition for completing unrelated actions such as:

* Creating an account
* Making a purchase
* Accessing services
* Completing registration

### Possible solutions

* Update your forms to ensure users can complete their primary action without being required to opt in to messaging
* Clearly indicate that messaging consent is optional and separate from the main service
* Use language that makes the optional nature of messaging clear (e.g., "Would you also like to receive...")
* Ensure users can decline messaging while still completing their primary action

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)