# 30499: Toll Free verification rejection - Message content doesn't align with use case

Log Type: APPLICATION

Log Level: ERROR

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

The sample message content provided in your submission:

* Does not align with the use case you selected
* Is incomplete or missing key details (such as your business name)
* Contains content that contradicts your stated messaging purpose
* References messaging types different from what you've described elsewhere

### Possible solutions

* Update your sample message content to accurately reflect the approved use case
* Ensure all required message components are included (business name, opt-out instructions, etc.)
* Make sure the message content is complete and properly formatted
* Remove any content that doesn't align with your stated messaging purpose

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)