# 30492: Toll Free verification rejection - Business website URL must display branding

Log Type: APPLICATION

Log Level: ERROR

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

The website URL provided does not clearly reflect your business identity, making verification difficult. This may be due to:

* Using a generic, system-generated URL that doesn't include your business name
* Providing a URL from a third-party e-commerce platform or URL shortener without clear business branding
* Lack of visible business branding on the website itself

### Possible solutions

* Submit a URL that includes your business name (e.g., [www.yourbusinessname.com](http://www.yourbusinessname.com))
* Ensure your website clearly displays company branding including name, logo, and identifying information
* If using a third-party platform, set up a custom domain or ensure your business branding is prominently featured

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)