# 30490: Toll Free verification rejection - Social platform must be established and active

Log Type: APPLICATION

Log Level: ERROR

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

The social media platform provided as your business's web presence appears to be:

* Newly created with minimal history
* Inactive or rarely updated
* Lacking sufficient content to establish business credibility
* Missing business information or engagement

### Possible solutions

* Submit a more established social media account that demonstrates business legitimacy
* Ensure your social profile includes:

  * Regular posts and activity
  * Clear business information
  * Engagement that establishes legitimacy
* Alternatively, provide a functional business website instead of a social media profile

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)