# 30488: Toll Free verification rejection - DBA name must be accurately provided

Log Type: TWILIO

Log Level: ERROR

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

The business name or brand listed in your submission does not align with your registered business details. This inconsistency may be due to:

Using a brand name that differs from your registered business name Operating under a "Doing Business As" (DBA) name but leaving the DBA field blank

### Possible solutions

* If your company operates under a DBA name, update the DBA field with the correct trade name
* Ensure the business name in your submission matches your official registration
* Provide documentation showing the relationship between your registered business name and operating name if requested

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)