# 30477: Toll Free verification rejection - Opt-in - Third party information sharing not allowed

Log Type: APPLICATION

Log Level: ERROR

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected.Effective Jan 31st, 2024, messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

The Terms of Service or Privacy Policy on the business's website indicates that Opt-in is shared with third parties, affiliates, partners, etc. Any business with a terms of service or privacy policy that mentions sharing or selling consumer opt-in data is considered noncompliant. Consent cannot be bought, sold, shared, transferred, or exchanged.

### Possible solutions

Revise your processes to not share or sell consumer data/opt-in information with anyone. Revise your Terms of Service and Privacy Policy to remove all third party opt-in sharing language. If you have a "reasons we can share your personal information matrix" in your privacy policy that is not modifiable, adding a note below it that Messaging opt-in consent will not be shared is acceptable. Once complete and live on the business website, resubmit the toll free verification.

Resources:

[CTIA guidelines](https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms)

[Consent/Opt-In](https://www.twilio.com/en-us/legal/messaging-policy#:~:text=with%20Twilio%20policies.-,Consent%20/%20Opt%2Din,-What%20Is%20Proper) in [Twilio's Messaging Policy](https://www.twilio.com/en-us/legal/messaging-policy)

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)