# 30472: Toll Free verification rejection - Could not verify Business

Log Type: APPLICATION

Log Level: ERROR

## Description

The Toll-Free phone number verification submission has been reviewed and it was rejected.Effective Jan 31st, 2024, messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

The toll-free phone number cannot be verified. The business could not be verified, this may not be a valid business.

### Possible solutions

* Verify that the business is a valid business
* Ensure all business information fields are valid and accurately represent the business who manages the opt-in and has the relationship with the consumer:

  **BusinessName**, **BusinessStreetAddress**, **BusinessCity**, **BusinessStateProvinceRegion**, **BusinessPostalCode**, **BusinessCountry**, **BusinessContactFirstName**, **BusinessContactLastName**, **BusinessContactEmail**, **BusinessContactPhone**, **BusinessWebsite**
* Correct the business information fields on toll-free verification submission by editing it and then resubmit it.

[Why was my Toll Free Verification Rejected?](https://support.twilio.com/hc/en-us/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)

[Required information for Toll-free verification](https://support.twilio.com/hc/en-us/articles/13264118705051-Required-Information-for-Toll-Free-Verification)

[Toll-Free best practices](https://support.twilio.com/hc/en-us/articles/360038172934-Information-and-best-practices-for-using-Toll-Free-SMS-and-MMS-in-the-US-and-Canada)

[Twilio's Messaging Policy](https://www.twilio.com/en-us/legal/messaging-policy)