# 30010: Message price exceeds max price

Log Type: APPLICATION

Log Level: ERROR

## Description

The error code is obsolete. Find more information in the [changelog](https://www.twilio.com/en-us/changelog/end-of-life--eol--of-twilio-messaging-maxprice-api-parameter).

You provided the [MaxPrice parameter](https://support.twilio.com/hc/en-us/articles/360014170533-Using-MaxPrice-with-Twilio-SMS) in your API request. MaxPrice will prevent a message from sending if it exceeds the price you specified.

Please note that SMS pricing is per-segment. SMS messages longer than 160 characters (or longer than 70 characters, if emojis or special characters are used) will require multiple segments. For a detailed explanation of message segmentation and encoding, see [What the Heck is a Segment?](https://www.twilio.com/blog/what-the-heck-is-a-segment.html).

### Possible causes

* The message price exceeded the MaxPrice you specified in your API request.

### Possible solutions

* Increase the MaxPrice parameter value in your API requests.
* Remove the MaxPrice parameter from your API requests.
* Check your message body for any Unicode-only characters such as emojis, glyphs, or curly apostrophes or quotation marks which could cause the message to require additional segments.
* Consider using the [Smart Encoding](/docs/messaging/services#smart-encoding) feature of [Messaging Services](/docs/messaging/services) to automatically replace [certain Unicode-only characters](/docs/messaging/services/smart-encoding-char-list) with standard GSM equivalents.