# 21726: Starter brand registrations and updates are temporarily disabled

Log Type: APPLICATION

Log Level: ERROR

## Description

Starter Brands can no longer be created or updated in Twilio Messaging. Twilio deprecated those operations, and this error appears when a request targets a Starter Brand instead of a supported brand type.

### Possible causes

* You are trying to create or update a Starter Brand, and Twilio has disabled that operation in the Console and APIs.
* The business should be registered as a Standard Brand or Low-Volume Standard Brand instead. Direct customers with a Tax ID use that registration path, and Twilio's brand-type guide recommends choosing the brand type based on messaging volume and throughput.
* If you started with a Sole Proprietor Brand, your messaging needs or tax status may require a transition to a Standard or Low-Volume Standard Brand.

### Possible solutions

* Go to Messaging > Regulatory Compliance > Onboarding and register a Standard Brand or Low-Volume Standard Brand instead of a Starter Brand.
* If you are moving from a Sole Proprietor Brand, create a separate Customer Profile, Brand, and Campaign for the new Standard or Low-Volume Standard Brand.
* If you still need help with an existing Starter Brand, contact Twilio Support.

#### Additional resources

* [Programmable Messaging and A2P 10DLC](/docs/messaging/compliance/a2p-10dlc)
* [Direct Standard and Low-Volume Standard Registration Guide](/docs/messaging/compliance/a2p-10dlc/direct-standard-onboarding)
* [Transition from a Sole Proprietor to a Standard Brand](/docs/messaging/compliance/a2p-10dlc/transition-sole-proprietor-to-standard-brand)